Being present in the virtual world and social media is a requirement for any business, today.
Engaging with people or even getting their attention has become a very competitive task. From the top of the funnel to making that sale or connection, the following are some tips as to how to be more noticeable among your competitors.
Upgrade your Brand and Logo
Fonts, colors, logos, and themes are just some of the elements that need your attention in order to make your business memorable. Portraying the business identity is not only colors and graphics as shown on online free “design” sites, professional designers do a lot more than that. A designer takes into consideration, who you are, what is your business about and who are your clients, the trends in your industry, and even your competitors.
Brand Recognition is your most important goal. It is important that you invest in good content and great quality graphics. The actual process of design is not only useful to generate great products and services but according to statistics having a strong design = Strong customer trust.
During these times, it is understandable that you are being careful where you invest every penny, but investing in design right now is investing in future profit.
Setup a multi-channel Marketing Strategy
Multichannel marketing is the process of utilizing online and offline marketing communications channels to target and engage with your customers. Once you have identified your audience it is important to outline smart objectives of acquisition where you will engage, nurture and retarget your leads, converting them to sales.
Your main goal is to reach out to your audience in a very competitive Virtual world using as many communication channels as possible, such as:
- Direct Mail
- Physical stores
- Social Media
- Email Marketing
- Podcasts or TV
Take advantage of Print Marketing
In a very competitive war of SEO positioning, PPC, social media, posts, visits, and analytics, print marketing brings different advantages in order to stand out from the competition.
Print appeals to the senses: It is something tangible that your potential customers can touch. It not only leaves a print in their memory but it also makes customers feel as if they are somehow special and not treated as another number with genetic digital content.
Avoids the frustration: Did you know that the average American is exposed to between 4,000 and 10,000 pieces of advertising per day? This creates digital blindness to advertising as studies have shown that users get frustrated when adverts invade their time spent social networking or watching videos. Even sponsored content on YouTube is beginning to annoy users.
Print Visuals sale: Another study has shown that digital advertisement only remains in a person’s short-term memory for fifteen to thirty seconds. Having something physical such as a brochure, flyer or even a banner leaves a more tangible impact creating a relationship between the customer and the brand. This turns into sales and referrals as they can pass along the information rather than trying to look for something over the internet.
Making it a priority that your brand shows exactly who you are and what you offer should be at the top of your list. As the advertising marketplace continues to expand, it’s crucial that businesses learn how they can effectively execute their multi-channel marketing strategies keeping in mind the benefits of investing in print marketing. Understanding how to take advantage of each channel and how to measure its effectiveness is a must in 2021.
Need assistance with design or print marketing? FL Printshop has in house designers and more than 12 printing partners in the USA and Canada. Contact US today! To start working on your strategy.